Impact template overview

The Analytics Impact template enables the study of the behavioral patterns of actors, such as users, to drive retention and reduce churn. It helps increase product adoption by analyzing the proportion of actors who return to use your product. Running an impact analysis lets you measure the engagement of retained actors with your product.

The following screenshot shows an impact analysis that determines how much the Make Purchase action influences users to view similar products on the website. For information, see Understanding an Impact Analysis.

Before you start creating explorations inside Analytics, make sure you create datasets and connect to your data sources.