Exploration generation with Mark
Note
If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See Turn generative AI off across Optimizely applications.
The exploration generation feature streamlines the creation of explorations in Optimizely Analytics by letting you input natural language questions. It instantly generates explorations to kickstart your product analytics journey. Simply ask Mark your question in chat, and receive an exploration without any configuration. This feature lets new users transition from questions to insights in one easy step. Read more about Mark chat for Optimizely Analytics.
Prerequisites
- You must use Opti IDOpti ID to access Optimizely Agent Platform.
- Your Optimizely Analytics instance must be enabled for Opti IDOpti ID.
- You must have generative AI enabled in Optimizely.
Generate an exploration with Mark
- Click Ask Mark to open Mark chat.
- Enter your prompt to generate an exploration in the field.

Example
The following example is created within the Flix demo app in Optimizely Analytics, which is a fictional streaming app. The following is a step-by-step guide to creating an event segmentation exploration with Mark using natural language:
- Enter the first prompt for the exploration, for example, 'Can you help me create an event segmentation analysis?'. Mark asks you to specify the events you want to include in the analysis.

- Choose a measure for your analysis. Mark shows you the list of available measures, for example, the number of times an event occurred, the number of unique users who performed a particular event, and so on.

- Enter the names of the events, if you know what to include. Or ask Mark to select the relevant events, for example, 'I don't know what to include, but I know I want to analyze events that include 'content''. Mark displays a list of all events relevant to your query.

- Select the events. Mark gathers information about the specified events.

- Select a user property for segmentation, for example, country. Mark generates an exploration for you based on the details provided.
