Privacy, security, and compliance
Privacy and data protection controls
Optimizely Web Experimentation Optimizely Personalization You should know about privacy and data protection controls, especially if you are subject to Europe’s General Data Protection Regulation (GDPR) or the California Consumer Privacy Act (CCPA). You can anonymize visitor IP addresses before Optimizely stores event data, either by project or by account.
Configure Optimizely Experimentation for PCI DSS compliance
Optimizely Web Experimentation Optimizely Personalization Optimizely Performance Edge The Payment Card Industry Data Security Standard https //www. pcisecuritystandards.
Configure IP address anonymization
Optimizely Web Experimentation Optimizely Performance Edge Optimizely Personalization You can configure Optimizely Web Experimentation, Optimizely Performance Edge, and Optimizely Personalization to anonymize your visitors' IP addresses before they are stored in the event logs. When you have IP anonymization enabled, full visitor IP addresses are not stored anywhere, and you cannot retrieve them later.
How Optimizely Experimentation encrypts customer data at rest
Optimizely Web Experimentation Optimizely Personalization Optimizely Performance Edge Optimizely Experimentation and Optimizely Personalization encrypt most product data at rest to help reduce customer exposure to data breaches. This provides an extra layer of protection for much of your stored data.
Cookies and localStorage in snippets
Optimizely Web Experimentation Optimizely Personalization Optimizely Performance Edge You can uniquely identify visitors, track their actions, and deliver consistent experiences across page loads with persistent visitor-level cookies and localStorage. Each cookie Optimizely Experimentation sets stores a different set of data.
Intelligent Tracking Prevention
Optimizely Web Experimentation Optimizely Web Personalization This article provides technical options to help you understand and mitigate the impact of Intelligent Tracking Prevention (ITP). You should review these options with your privacy counsel to ensure that you are transparent with your visitors and comply with requirements in the regions you operate.