Site performance best practices

Cookie implementation options

ai_cta

ai_identity

ai_chat

ai_product


Data set that refers to a person or a role and contains at least one address via which the person or role can receive messages.

recipient

Privacy and data protection controls

personalization-docs

Personalization docs

Optimizely Personalization overview

Core concepts of Optimizely Personalization

Get started with Optimizely Personalization

Inspiration for Personalization

Optimizely Opal Chat for Personalization

Optimizely Personalization + ODP (add-on)

Contextual bandits

Contextual bandits FAQ

Holdback: Measure overall impact in Personalization

Supported browsers

The difference between publish, start, and pause

Get started with Personalization

2026 Optimizely Personalization release notes

2025 Optimizely Personalization release notes

2024 Optimizely Personalization release notes

Release notes

New Visual Editor

Campaign configuration

Original Visual Editor

The snippet

Track events and metrics

AI tools

Advanced implementation

Conditional activation

Create a campaign in Optimizely Personalization

Build Experimentation-in-Personalization campaigns

Key components: Pages, events, tags, and audiences

Advanced implementation checklist

Activate pages

Build campaigns

Audiences

Target audiences using the Audience Builder

Target audiences with conditions

Target audiences by Referrer URL

Target audiences with custom JavaScript

Pages and URL targets

Create audiences with Dynamic Customer Profiles

Target known visitors with Dynamic Customer Profiles

Target group visitor behaviors

Static and dynamic audience conditions

Build interest-based audiences with adaptive audiences

List attributes and table attributes

Custom attributes: Capture visitor data through the API

Target URLs to choose where your experiment runs

Improve custom attribute persistence with browser cookies

IP Filtering: Exclude IP addresses or ranges from your results

Target visitors

Optimizely Personalization Campaign Results page

Segment your results

Reference for columns in CSV export files for campaigns and experiments

Iterate on campaigns and share results in Optimizely Personalization

Data freshness

Contextual Bandit Results page

Measure and analyze results

Content Delivery Networks (CDNs) and Optimizely Web Experimentation and Optimizely Personalization

Use screen measurements to design for responsive breakpoints

Optimize your funnels

Optimize based on paid ad campaigns or search engine marketing

Mutually exclusive experiments

jQuery for nontechnical users

Advanced strategies

Privacy, security, and compliance

Project and account configuration

View change history

Create a webhook

Manage your API tokens

Cross-origin tracking

Governance and strategy

Implementation issues

Visual editor limitations

Not seeing the right experience in a campaign

Set a test cookie to preview a live campaign or experiment

Read the Optimizely Experimentation log

Debug variations by forcing behavior with query parameters

Troubleshoot

Open the developer console

Locate IDs for use with the Experimentation APIs

Slack notifications

Tools and utilities

Personalization