Optimizely Recommendations

For Optimizely Product Recommendations and Optimizely Email Product Recommendations, Optimizely Customized Commerce checks the do not track (DNT) header on the request to enable tracking when a data subject visits the website. If the DNT field is set to 1, the Customized Commerce system stops calling the Personalization tracking API.

If you deactivate tracking for a user, Optimizely Email Content Recommendations returns the latest content instead of personalized content for all users. See also Ask for consentAsk for consent.

From v1.4 of the integration APIs, the Personalization system collects no personally identifiable information (PII). A pseudonymized user ID is received in the tracking request and is used to identify the user in the Personalization system.

For clients using previous versions of the integration APIs, IP address and email address are optionally tracked, if provided (email address is used to identify the user in the Personalization system). See also Collect dataCollect data.

Microsoft SQL Server and Cassandra databases store tracked data in Optimizely's production environment for up to six months.

By default, the Personalization system stores the IP address and email address of end-users who engage with a client's ecommerce website.

However, from v1.4 of the integration APIs, no PII is required; hence, Personalization databases do not store PII. Instead, the client must provide a pseudonymized user ID in the tracking request, which is used to identify the user in the Personalization system instead of the email address. See also Store dataStore data.

IP address and email address of end-users are used to show personalized recommendations from Optimizely Product Recommendations and send personalized emails from Optimizely Email Product Recommendations.

From v1.4 of the integration APIs, this does not apply because Optimizely Product Recommendations and Optimizely Email Product Recommendations do not use PII.

For clients using previous versions of the integration APIs, an email address is used by Optimizely Email Product Recommendations to provide personalized recommendations through email. See also Data guidelinesData guidelines.

From v1.4 of the integration APIs, no PII is required by the Personalization system – so any subject access requests (SARs) that are raised are not processed because Optimizely cannot identify an individual.

For clients using previous versions of the integration APIs, if a client or partner receives a SAR to provide data that they hold about a subject, a Support ticket needs to be raised by the client or the partner to

Optimizely Support. See also Fetch and update dataFetch and update data.

From v1.4 of the integration APIs, no PII is required by the Personalization system – so SARs that are raised are not processed because Optimizely cannot identify an individual.

For clients using previous versions of the integration APIs, if a client or partner receives a SAR to delete data that they hold about a subject, then the client or the partner needs to raise a Support ticket to

Optimizely Support. See also Delete dataDelete data.

Optimizely Content Recommendations and Optimizely Email Content Recommendations check the DNT header on the request to track a user. You can override the DNT functionality to build your do not track implementation.

A pseudonymized user ID (UUID) is received as a cookie value with the IP address in the tracking request. Only the UUID is used to identify the user in the Personalization system. The IP address is used only for filtering IPs or IP ranges (such as a customer's corporate firewall IP). However, a client or partner implementation can send other user identifiers (such as anonymized or plain text email addresses) to the tracking system. See also Collect dataCollect data.

MySQL Server and ElasticSearch databases store tracked user data in Optimizely's production environment.

See also Store dataStore data.

The anonymized cookie or UUID value shows personalized (mostly web) recommendations from Optimizely Content Recommendations and sends personalized emails from Optimizely Email Content Recommendations. See also Data guidelinesData guidelines.

Suppose you receive a subject access request (SAR) to provide data that you hold about a subject file, such as a Support ticket with Optimizely Managed Services. Using the visitor's UUID, you can also fetch the data through the Content Recommendations API endpoint. See also Fetch and update dataFetch and update data.

If you receive an SAR to delete data that they hold about a subject, file a Support ticket with Optimizely Managed Services. You can delete the data using the visitor's UUID and the Content Recommendations API endpoint. See also Delete dataDelete data.

Optimizely Data Platform (ODP) checks the DNT header when requested to track a user. You can override the DNT functionality to build your do not track implementation.

ODP collects the data that is sent into the system. There are static fields for Name and Email that you can set by the implementation that uses ODP tracking. ODP does not set these by itself. See also Collect dataCollect data.

Optimizely treats stored data as PII data and stores it in Elastic Search.

ODP customers get separate indexes; the data is stored for at least two years. See also Store dataStore data.

Data received using the ODP API should be treated as PII and not stored in another (possibly unsafe) store. See also Data guidelinesData guidelines.

To fetch data, contact the

Optimizely Support team at Optimizely. The data is fetched and sent back within 30 days. See also Fetch and update dataFetch and update data.

To delete data, contact the

Optimizely Support team at Optimizely. The data is deleted within 30 days using a one-time secret. See also Delete dataDelete data.