2026 Optimizely Data Platform release notes

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September

Extended Optimizely Data Platform (ODP) audience personalization to Optimizely Content Management System (CMS) 13 on .NET 10. This lets customers on CMS 13 keep using ODP real-time audiences, alongside existing CMS 12 and .NET 8 support. CMS 13 sites must also install and register the EPiServer.Cms.UI.VisitorGroups package. On CMS 13, Tracking.Sites values match a site's Name or API ID instead of the CMS 12 site definition name. See Configure real-time audiences to personalize CMSConfigure real-time audiences to personalize CMS for configuration details.

Added real-time audience personalization for Optimizely Content Management System (CMS) through its integration with Optimizely Data Platform (ODP). Link CMS audiences to ODP real-time segments using the Audience Membership criterion, and deliver audience-specific content blocks. Segment membership updates in under 90 seconds. This lets marketers personalize web experiences using behavioral and cross-channel customer data, on any site type rather than ecommerce alone. See Configure Real-Time Audiences to Personalize CMSConfigure Real-Time Audiences to Personalize CMS for setup details.

Added Ask Opal actions to saved audiences. Click Ask Opal for any saved audience on the Audiences page to suggest variants, troubleshoot the audience, explain its purpose, or optimize its configuration. Each action opens Opal Chat with the audience already in context, so you can refine an existing audience without rebuilding it from scratch. See Understand audiencesUnderstand audiences for more information.

Added a Microsoft Dynamics 365 (Dataverse) integration for the Optimizely Data Platform (ODP), which imports your customer relationship management (CRM) contacts, leads, accounts, and opportunities into ODP and activates ODP audiences back to Dynamics. This lets you unify customer data for analytics, segmentation, and multi-channel activation across your CRM and marketing tools. See Integrate Microsoft Dynamics 365 (Dataverse) CRMntegrate Microsoft Dynamics 365 (Dataverse) CRM for information.

Added relative time support for real-time audience conditions, giving you more precise, time-sensitive control over who qualifies for an audience. You can filter by a specific date or time within an event for both event properties and customer profile attributes. See Build real-time audiences in ODP.

(Beta) Added the ability to create audiences for Feature Experimentation directly within ODPcreate audiences for Feature Experimentation directly within ODP with the real-time audience builder. This unified approach lets you conduct controlled experiments with an expanded dataset without increasing your project's datafile.

Added an integration with Lytics Audience Sync Appintegration with Lytics Audience Sync App that lets you import your Lytics audiences into ODP as real-time audiences that you can then use across different Optimizely products, such as Optimizely Web Experimentation, Feature Experimentation, and Content Management System (CMS) Visitor Groups.

Released the Real-Time Audience InspectionReal-Time Audience Inspection agent to the Opal Agent DirectoryAgent Directory, which answers expert questions about an ODP real-time audience, its purpose, how it overlaps with other audiences to achieve your stated goal, and other general troubleshooting queries.

Added enhancements to the Opal-suggested real-time audiencesOpal-suggested real-time audiences. Previously, you were limited to using only customer attributes and had to manually add event conditions. Now, you can create Opal-suggested real-time audiences based on specific events and event sequences. This enhancement also enables Opal to recognize custom customer fields and identify common values in customer or event fields.