Company overview, products, and reports
Determine why your emails are Hard or Soft bouncing with a ODP Report
If your campaigns have experienced an uptick in either Soft or Hard Bounces, building out a report within the Optimizely Data Platform will provide further insight as to why the emails are not being received. The best way to do this is through building a report within ODP that includes specific Event columns.
Interpret metrics on overview report
The overview report shows key performance indicators with two metrics that identify opportunities for improvement to move your business forward. Horizon Metrics – Metrics that drive a business.
View insights and observations
Optimizely Data Platform (ODP) automatically assesses insights and observations for an account using available underlying data (like customers, products, orders, and page views). ODP evaluates the data nightly and makes it available for standard audiences , reports , and custom Liquid building.
Manage predicted time to next purchase report
The insights from the Predicted Time To Next Purchase report let you identify and target specific Order Likelihood and Days Until Next Order cohorts, letting you strategically allocate resources to accelerate purchase timelines. The report's data combines two separate modeled attributes, Order Likelihood and Days Until Next Order .
Understand order likelihood and days until next order report filters
The Predicted Time To Next Purchase report is a combination of two different modeled attributes, Order Likelihood and Days Until Next Order . The models look at data from the last 180 days to predict the data for the next 42 days (six weeks).
Manage the product opportunities report
Identify top-performing products from the Product Opportunities report to boost sales and manage marketing efforts. The report displays the relationship between a product's views and sales if it has been viewed and sold at least twice in the last 30 days.
Use custom reports
You can use the Reports tool in your Optimizely Data Platform (ODP) account to view standard reports and create custom reports. Custom reports let you analyze data from various sources, such as customer profiles and audiences, to gain deeper insights into customer behavior, optimize marketing strategies, and make data-driven decisions.
Evaluate campaign metrics with three custom reports
Optimizely Data Platform (ODP) lets you create custom reports to learn more about the data available in your account. See the following three examples of reports you can build to understand the performance of your campaigns Monthly lifecycle order code usage by lifecycle analysis by lifecycle This report shows the number of orders your customers placed monthly throughout the year.
Save a report
You can save a report, funnel, or attribution using the following three permission levels Personal – Only for you. Scope – Subset of people in your account.
View product feed using the the Product Directory
Use the Product Directory to understand Optimizely Data Platform's (ODP's) view of your product feed. Validate that the feed matches how you want your products represented and discover new insights about your products, such as other recommended products or average views before purchase.
Match trends between ODP and Google Analytics
Because Optimizely Data Platform (ODP) and Google Analytics capture and process information differently, match the trends between the two platforms instead of matching metrics. If you see unexpected results when analyzing the trends of the two platforms, several factors could be causing the differences.
Troubleshoot customer insight
Discover why you sometimes cannot see customer and product insights about your brand's performance. Go to Reports > Time to Next Order .
Optimizely Reporting for ODP
View dashboards and reports for Optimizely Data Platform (ODP) using Optimizely Reporting, which you can access through your Opti ID account . You must have an Opti ID account .