Manage predicted time to next purchase report
Note
The terms audiences and segments are interchangeable. Optimizely has updated all segments to audiences on the Audiences page and is updating the UI on other pages. See Understand audiences to get information on audiences.
The insights from the Predicted Time To Next Purchase report let you identify and target specific Order Likelihood and Days Until Next Order cohorts, letting you strategically allocate resources to accelerate purchase timelines.
Understand the report's data
The report's data combines two separate modeled attributes, Order Likelihood and Days Until Next Order. Each attribute looks at data from the last 180 days to predict the data for the next 42 days. The models are custom-built according to the data source, retrained monthly, and run new predictions nightly.
See Understand order likelihood and days until next order report filters to learn more about the data science and modeling behind the report.
Explore the data
You can refine and explore the order likelihood report in the following four ways:
- Change the predicted time until the next order between Days and Weeks.
- Select or deselect likelihood Order Likelihood thresholds between Likely, Very Likely, and Extremely Likely.
- Select or deselect chart sections.
- Select or deselect the time period.
The additional insights and samples of customers are updated to match your selections.
Take action
You can leverage the report's data in the following two locations:
- Directly within the report – After manipulating the data with the report explorer, you can create an audience matching the displayed criteria. Click Save As Segment to enter a name and create an audience. Upon creation, you will immediately be redirected to Activations where you can use the audience to create a campaign.
- In the audience builder
- Go to Customers > Audiences.
- Search with Order Likelihood or Days Until Next Order to find the saved audience and access the report's information.
Use cases
Typical uses for order likelihood include the following:
- Accelerate revenue among the Likely to buy customer cohort – Consider grouping with other always-on revenue acceleration campaigns like Browse Abandonment or Cart Abandonment and delivering a campaign to Very Likely or Likely to buy customers who are not actively shopping on the site.
- Find new customers who look like existing Ready to buy customers – Sync an audience of Extremely Likely to buy customers to Google or Facebook to find new customers who look like them but have not considered your brand yet.