Optimizely Graph overview
Optimizely Commerce Graph is a high-performance, GraphQL-based commerce delivery service built on top of Optimizely Graph. It extends the core capabilities of Optimizely Graph with commerce-specific indexing, querying, and search experiences for Optimizely Commerce Connect.
Commerce Graph transforms catalog and commerce data into a structured, queryable graph, enabling fast and flexible access to products, variants, prices, inventories, relations, and commerce content across digital channels.
It helps developers and businesses deliver modern commerce experiences with greater speed, scalability, and precision across storefronts, mobile applications, search experiences, and headless commerce solutions.
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Key benefits
Deliver fast and relevant commerce search experiences
Provide high-performance product search with support for filtering, faceting, sorting, and semantic search capabilities.
Request only the commerce data you need
Use GraphQL queries to retrieve precisely the catalog, pricing, inventory, and content data required by your application, reducing over-fetching and improving performance.
Unify commerce and content experiences
Combine product data with CMS content in a single query to power rich merchandising and content-driven commerce experiences.
Power headless and composable commerce
Deliver product and catalog data consistently across websites, mobile apps, kiosks, marketplaces, and other digital touchpoints.
Support dynamic merchandising
Build personalized and dynamic product experiences using flexible filtering, relations, categories, and taxonomy-based queries.
Scale modern commerce applications
Leverage Optimizely Graph infrastructure to support scalable, high-throughput commerce delivery scenarios.
How it works
After installing Optimizely Commerce Graph, configure the synchronization package for Optimizely Commerce Connect. The system indexes commerce catalog data into a graph structure that represents products, variants, categories, relationships, prices, and references.
The indexed data can then be queried in real time through GraphQL APIs, enabling applications to retrieve structured JSON responses optimized for commerce experiences.
Commerce Graph also supports unified querying scenarios where commerce and CMS content can be combined in a single API request.
Use cases
Commerce Graph supports a wide range of commerce and search scenarios, including:
- Product search and category navigation
- Headless and composable commerce storefronts
- Combined search across commerce and CMS content
- Dynamic product recommendations and merchandising
- Personalized catalog experiences
- Omnichannel product delivery
- Product filtering, faceting, and sorting experiences
- Content-driven commerce pages and landing experiences
Integrations with Optimizely products
The Commerce Graph integration extends the capabilities of Optimizely Graph for Optimizely Commerce Connect while maintaining compatibility with other Optimizely products and services.
It enables organizations to build unified digital experiences by combining commerce catalog data and CMS-managed content through a single GraphQL-based delivery platform.