Use
CMS dashboard
The Optimizely Content Management System (CMS) dashboard provides a central location to review content status, track workflow progress, and identify broken links across your site. The dashboard displays information about your content and lets you access it from one place.
CMS edit user interface
The toolbar and panels in the Optimizely Content Management System (CMS) edit view provide access to functions for working with content. The edit view includes the top menu and toolbar, with adjustable panes to the left and right.
Structure the website
Optimizely Content Management System (CMS) organizes website content in a page tree structure, accessible in edit view from Pages . The root page sits at the top, with one or more start pages beneath it.
GEO Analytics for CMS (PaaS)
Use the Generative Engine Optimization (GEO) Analytics dashboard in Optimizely Reporting to view AI platform traffic and optimize your site performance. GEO Analytics helps you track AI traffic trends, identify frequent AI agents, and discover popular webpages among AI platforms.
Create content
After you build content models , create content to populate your website. Structure content hierarchies, add metadata for categorization and searchability, and implement approval workflows before publication.
Manage content
Optimizely Content Management System (CMS) lets you create and manage pages, blocks, and assets such as images, videos, and documents. On an Optimizely Commerce Connect site, content also includes product catalog entries.
Manage assets
Optimizely Content Management System (CMS) and Commerce Connect share the Assets panel. Use it to organize, manage, and reuse content from one central location.
Manage languages
Optimizely Content Management System (CMS) supports multi-language content management. Translate content into multiple languages, define fallback languages for untranslated content, and switch languages for the editorial UI.
Manage projects
The Projects feature coordinates publishing for multiple related content items. Add landing pages, blocks, and pages to a project, then publish them manually or on a schedule.
Manage audiences
Audiences let you deliver personalized content to visitor groups based on behavior, attributes, and actions. Show different homepage banners to first-time versus returning visitors, surface campaign-specific offers, or restrict content access by visitor profile.
Search engine optimization
Search Engine Optimization (SEO) helps you understand your website visitors and optimize your site to match their needs. Effective SEO increases your search engine ranking on platforms such as Google and Bing.
Reports for CMS content
Reports help content editors, website owners, marketers, and merchandisers monitor website activities. Optimizely Content Management System (CMS) includes reports to locate broken links, find expired pages, and review simple addresses used on the website.