Build content models

Content type properties define the structure and characteristics of content in Optimizely CMS 13. Use content models to control how data is stored, displayed, and managed across content types such as pages, blocks, and media assets.

Each content type has multiple properties that serve a specific function, such as text fields for titles and descriptions, image fields for media, and date fields for scheduling content. These properties are configurable, letting developers specify data types, default values, validation rules, and editorial interfaces. This flexibility ensures that content meets specific business needs and delivers personalized, dynamic digital experiences.

Content type properties help maintain consistent data structures and streamline content management processes across a digital ecosystem.