A path is the user's journey from one event to another. Path analysis provides a unified view of users' paths through the product.

The following screenshot shows the exploration that analyzes user paths that begin from the website's home page. See 

Before creating explorations inside Analytics, ensure you have created datasets 

Build a NetScript exploration

Paths - Overview

ai_cta

ai_identity

ai_chat

ai_product


Data set that refers to a person or a role and contains at least one address via which the person or role can receive messages.

recipient

Build a Path analysis

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Paths - Overview

Prerequisites