Funnel overview

A funnel maps website visitors' flow to specific funnel steps that result in conversions or signups. You can use funnel analysis to trace the user journey throughout your website, optimize it, and see how many visitors end up in each funnel stage.

For example, funnels can measure purchase rates with pages on an ecommerce site, such as product, cart, review, and confirmation, as each step in a checkout flow process.

By creating a funnel chart, you can bring islets of data from your data warehouse and use them to enrich product analytics and draw deep insights from your users' journeys.

The following screenshot shows a conversion funnel with four stages. It shows the number of users who were converted to each stage based on their searches and content played in the Flix streaming app. For information, see Understanding a funnel analysis.

Before creating explorations inside Analytics, ensure you create datasets connected to your data sources.