2024 Optimizely Web Experimentation release notes
7 min
- Optimizely Web Experimentation
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December
- Released event properties, which let you attach additional information to an event to all customers. See Custom events Custom events in Web Experimentation
- Revamped the Extensions feature – Extensions is now Experience TemplatesExperience Templates (beta), which lets you streamline campaign and experiment creation and reduce code duplication. You can use the pre-built templates provided by Optimizely to quickly create a campaign or experiment with little to no development or build your own. See Get started with experience templatesGet started with experience templates for information.
- Released the following UX delights:
- You can open the desktop app with Optimizely's updated logo from the web app and log in directly from the browser.
- You can automatically upload custom code into a Web Experimentation project directly from your GitHub repository through an out-of-the-box GitHub Action integration.
- Optimizely informs users in the UI if they have insufficient permissions to enable or edit an integration.
- Optimizely informs users if they input an invalid character in the list attribute name in real time.
- You can reference the snippet versions from the UI to help ensure you deploy the most updated snippet.
October
Released event properties to open beta. See Custom eventsCustom events.
September
- Released Optimizely Reporting for ExperimentationOptimizely Reporting for Experimentation, providing you with dashboards and reports that show key metrics such as experiment velocity, conclusive rate, win rate, and uplift.
- Updated the API Name text field in the New Custom Event page to automatically populate with the Name formatted in lowercase, replacing any non-alphanumeric characters with underscores. See Create a custom event.
- Released Integrate Google Analytics 4 (GA4) AudiencesIntegrate Google Analytics 4 (GA4) Audiences for general availability. This lets you target experiments based on segments in GA4 without custom development, unlocking new targeting capabilities within Web Experimentation, such as demographics-based audience creation and predictive audience identification for potential purchases within a specified timeframe.
- Released contextual banditscontextual bandits to beta for personalization campaigns. Contextual bandits help you deliver the most personalized variation to each user by dynamically re-allocating traffic based on the primary metric and user attributes. Contact your Customer Success Manager to learn more.
August
Released event properties to beta. Event properties let you filter a created event in Optimizely’s UI based on additional information you have attached to it. When you send events, you can add information about the product or action performed to create a more specific metric when using the event in the experiment results. Contact your Customer Success Manager or sign up for the beta on Optimizely.com. See Custom eventsCustom events.
July
- Renamed the following Optimizely REST APIOptimizely REST API endpoints to clarify they archive the entities instead of deleting them:
- Archive an experimentArchive an experiment.
- Archive an in-page eventArchive an in-page event.
- Archive a pageArchive a page.
- Archive a campaignArchive a campaign.
- Archive an attributeArchive an attribute.
- Added a Concluded status for experiments to stop serving variations. You can mark whether the outcome was Positive, Negative, or Inconclusive, then give a Description of the findings. See Manage experimentsManage experiments for information.
June
- Upgraded the Chrome ExtensionChrome Extension from Manifest V2 to Manifest V3 with Google phasing out Manifest V2 extensions. This upgrade improves security, privacy, and extension performance while maintaining all existing functionality.
- Released the ability to sign up for email notifications when Optimizely Experimentation detects a sample ratio mismatchsample ratio mismatch in your running experiments. See Enable email notifications in Optimizely Experimentation Enable email notifications in Optimizely Experimentation.
May
- Updated the Optimizely Personalization UI by renaming Experiments to Optimizations and surfacing Personalization Campaigns, making it easier to create and manage campaigns.
- Renamed and released Advanced Audience Targeting to Real-Time Segments for Web ExperimentationReal-Time Segments for Web Experimentation. This lets you use Optimizely Data Platform (ODP) real-time segmentsOptimizely Data Platform (ODP) real-time segments to build your Web Experimentation audiences.
- Released the ability to use cross-project events to track events from your Optimizely Feature Experimentation projects in your Optimizely Web Experimentation project. See Cross-project eventsCross-project events.
April
- Released targeting dynamic selectorstargeting dynamic selectors for general availability. This lets you use the Visual Editor to target specific attributes for your dynamic website or single-page application (SPA) more reliably and with a lower configuration time.
- Released the ability to link a hypothesis in Collaboration with an experiment in Optimizely Web Experimentationlink a hypothesis in Collaboration with an experiment in Optimizely Web Experimentation.
March
- Updated the Test URL(s) to save after leaving the page settings. This lets you revisit the settings to see the page conditions and the effects of adjustments to those conditions.
- Added an ID column for Audiences and Extensions to retrieve the information faster.
- Updated the HTML box to be collapsible in the Visual Editor.
February
- Released targeting dynamic selectorstargeting dynamic selectors to beta.
- Released Integrate Google Analytics 4 (GA4) AudiencesIntegrate Google Analytics 4 (GA4) Audiences to beta.