Content retrieval

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Optimizely Graph exposes the underlying Optimizely content schema through a GraphQL API, so clients can request the exact fields, variations, and filtered subsets they need in a single round trip. Use the topics in this section to shape queries for production workloads, including personalized variations, raw JSON payloads, geographic searches, and resilient delivery during backend outages.

This section covers the following topics:

Content variation – Query original content, specific variations, or personalized versions based on user context.

_json field – Return the complete raw payload of a content item, including nested structures, in a single field.

Filter – Refine query results with exact, partial, logical, and geographic conditions.

Fallback cache logic – Serve the most recent successful response when a backend call fails.