Advanced use cases
Optimizely Graph powers modern, composable digital experiences across multiple channels and technologies. This section provides advanced implementation patterns, architectural guidance, and best practices for building performant, personalized, and scalable headless experiences.
What you'll learn
This section covers advanced scenarios that unlock Graph's full potential in real-world applications:
- Headless architecture patterns – Design modern frontends powered by Graph as your content API
- Personalized and filtered experiences – Structure complex queries while avoiding performance pitfalls
- Omnichannel delivery – Deliver content across web, mobile apps, and kiosks
- Dynamic frontend integration – Bind Graph results to React, Vue, and other modern frameworks
- Composable architecture at scale – Build flexible, maintainable systems with Graph
Who this is for
These advanced use cases are designed for:
- Developers building headless solutions who need architectural patterns for Graph-powered frontends
- Engineers implementing complex queries requiring personalized or filtered experiences
- Teams building multi-channel experiences across web, mobile, and IoT devices
- Architects evaluating Graph's flexibility for composable, modern architecture patterns
Prerequisites
Before diving into advanced use cases, you should have:
- A working Optimizely Graph instance
- Familiarity with GraphQL basics and query structure
- Understanding of your content model and schema
- Experience with modern frontend frameworks (React, Vue, etc.)
Topics in this section
These guides work together with minimal redundancy. Each focuses on a specific aspect while cross-referencing others for implementation details:
How to use these guides
Each document has a distinct focus. Here's how they work together:
Starting a new project?
Step 1: Understand architectural options → Read Headless architecture patterns Learn WHEN to use SSG vs SSR vs CSR and WHY each matters
Step 2: Implement with your framework → Read Dynamic frontend integration Get complete HOW-TO code for React, Vue, Angular, Next.js, iOS, Android
Step 3: Add advanced features (as needed)
- Complex search/filtering? → Personalized search
- Multiple platforms? → Omnichannel delivery
- Integrating multiple services? → Composable architecture
Looking for something specific?
I need to... | Read this guide |
|---|---|
Decide between SSG, SSR, or CSR | |
Set up Apollo Client in React | |
Build complex filter queries | |
Optimize for mobile vs web | |
Combine Graph with Shopify/Commerce | |
Integrate with iOS/Android native |
Related resources
- GraphQL best practices – Foundation for optimal query structure
- Performance and monitoring – Optimize Graph performance
- Architecture overview – Understand Graph's core architecture
- Caching best practices – When and how to use caching effectively
Next steps
Start with Headless architecture patterns to understand how Graph powers modern frontend architectures, or jump to the specific use case that matches your needs.