Metrics and analytics
Types of metrics and when to use them
Optimizely Web Experimentation Optimizely Personalization Optimizely Performance Edge Optimizely Feature Experimentation Optimizely Full Stack (Legacy) In Optimizely Experimentation and Optimizely Personalization, a metric quantitatively measures a visitor's action. Metrics are created from events , which directly track actions like clicks, pageviews, form submissions, purchases, and scroll depth.
Create a metric in Optimizely with the metric builder
Optimizely Web Experimentation Optimizely Personalization Optimizely Performance Edge Optimizely Feature Experimentation Optimizely Full Stack (Legacy) The natural-language metrics builder in Optimizely Experimentation and Optimizely Personalization lets you define and add metrics to your experiments and campaigns. It asks you to define a small set of parameters that tell Optimizely how to measure and report the results.
Ratio metrics
Optimizely Web Experimentation Optimizely Personalization Optimizely Performance Edge Optimizely Feature Experimentation Ratio metrics are calculated metrics that let you measure the relationship between two different events in a single metric . This flexibility lets you construct advanced metrics that better reflect how your business already evaluates performance, such as revenue per add-to-cart click or feature use per account.
Total value and other numeric metrics
Optimizely Web Experimentation Optimizely Personalization Optimizely Performance Edge Optimizely Feature Experimentation Optimizely Full Stack (Legacy) Optimizely's total value metric is a flexible numeric metric that lets you track actions beyond conversions and revenue in Optimizely Experimentation and Optimizely Personalization. As long as it is quantifiable, you can use total value to track it.
Use cases for the total value metric
Optimizely Web Experimentation Optimizely Personalization Optimizely Performance Edge Optimizely Feature Experimentation Optimizely Full Stack (Legacy) Total value is a type of metric that lets you quantify visitor actions beyond simple conversions and revenue. With total value , you can track the performance of a custom event numerically per conversion, per session (with Optimizely Personalization), or per visitor (with the other Optimizely Experimentation products).
Overview of metrics
Optimizely Web Experimentation Optimizely Personalization Optimizely Performance Edge Optimizely Feature Experimentation Optimizely Full Stack (Legacy) A metric is a quantitative measurement of a visitor action that measures differences in visitor behavior that occur due to changes you make to your site. Metrics measure the success of your experiment by telling you whether an experiment is winning, losing, or inconclusive.