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Get started with ODP
Optimizely Data Platform (ODP) harmonizes customer data, which leads to a deeper understanding of your customers' behaviors in real time. ODP collects, stores, and makes available the most relevant data for your business by adhering to a few core concepts Know everything about a customer who they are and what they have done.
Track customers in ODP
Optimizely Data Platform (ODP) tracks visitors using browser cookies. When a visitor lands on your website, ODP checks for an existing tracking cookie.
Standard event definitions
Events in Optimizely Data Platform (ODP) describe actions your customers perform and result in an update to the customer profile. The ODP JavaScript tag that you implemented on your site during onboarding automatically tracks events.
Integrate your ecommerce data
Data is the key component in using Optimizely Data Platform (ODP) Lite. The first step to get data into your account is to implement the ODP JavaScript tag on your site.
Create promotional newsletters/campaigns
Behaviorally-triggered campaigns and promotional messages are a great way to engage with your users, whether they are in a buying cycle or not. Contact your customer service representative before sending emails.
CDP audience sync environment
Optimizely's CDP audience sync environment lets you connect your audiences from your current customer data platform (CDP) into Optimizely Web Experimentation, Optimizely Feature Experimentation, and Optimizely Content Management System (CMS) audiences. It converts your CDP audiences into ODP real-time audiences so that Optimizely Experimentation or Optimizely Content Management System (CMS) audiences can understand that data.