Integrate your ecommerce data
Warning
ODP Lite is unavailable to new customers, with only a limited number of existing customers retaining access to their instances. All other accounts will be deactivated between September and December 2025. For assistance with your account status, please reach out to your Customer Success Manager.
Data is the key component in using Optimizely Data Platform (ODP) Lite. The first step to get data into your account is to implement the ODP JavaScript tag on your site. If you have not already completed the first few steps of onboarding, see our developer documentation on implementing the ODP JavaScript tag and importing your data.
Once you complete the first few steps of onboarding, you can optionally configure additional integrations for your customer and ecommerce data.
Integrate Optimizely Commerce Connect
Follow the Optimizely Commerce Connect integration guide to integrate ODP Lite with Optimizely Commerce Cloud.
If you do not have Optimizely Commerce Connect, read the section below about what a complete integration collects.
Data collected in an ecommerce integration
This table contains the minimum data needed for integration. You can always expand on this data using our APIs, Web SDK, and CSV uploader.
Data type | Description | Historical | On-Going | Action |
|---|---|---|---|---|
Customer data | All fields that describe a customer and their attributes. | Yes | Yes | createupdate |
Order data | Purchases in ODP Lite. Each order has a unique ID but can be updated over time, such as a return for a specific order. | Yes | Yes | purchasecancelreturn |
Product data | Items in product catalogs expressed as a product entity. | Yes | Yes | createupdate |
Website data | The touchpoints a customer has with your brand. | No | Yes | page viewsproduct page viewsadd to cartremove from cartloginlogout |