Campaign recipes
Lifecycle marketing campaigns
Lifecycle marketing campaigns in Optimizely Data Platform (ODP) enhance engagement, boost product sales, and develop a comprehensive view of your customers over time. Use the following recipes in ODP to refine your campaigns as the platform gains insights into your brand, customers, and content.
Use campaign recipes
When creating and sending campaigns in Optimizely Data Platform (ODP), use campaign recipes to automatically generate audiences, filters, behaviors, and content structure. Change the campaign settings and the touchpoint content to customize according to your needs.
Customer appreciation & offer
Use an appreciation campaign in Optimizely Data Platform (ODP) to maintain shopper engagement between purchases. The Customer Appreciation & Offer recipe includes two email touchpoints and targets customers who purchased from November 1 to December 31 during the holiday season.
Holiday recipes
Optimizely Data Platform (ODP) offers holiday recipes to help you prepare for Black Friday or Cyber Monday (BFCM) seasons. Use these recipes during the holiday season to launch campaigns that boost marketing efforts and drive results.
Subscription recipes with ReCharge
If you integrated ReCharge with Optimizely Data Platform (ODP), you can use ReCharge campaign recipes to enhance customer engagement by delivering highly personalized and useful campaigns based on ReCharge subscription data. To configure campaigns using the ReCharge subscription, complete the following Go to Data Setup > App Directory and install ReCharge .
Browse abandonment campaign
A browse abandonment campaign in Optimizely Data Platform (ODP) engages customers midway through the purchase funnel, bringing them back into the purchasing cycle and encouraging them to convert. If a customer checks an item but does not add it to their cart, you can remind and persuade them to purchase.
Cart abandonment campaign
A cart abandonment campaign in Optimizely Data Platform (ODP) engages customers at the bottom of the purchase funnel, bringing them back into the purchasing cycle and fostering conversion. For example, if a customer puts an item in their cart but does not purchase it, you can remind and encourage them to purchase it.
Order receipt
An order receipt campaign in Optimizely Data Platform (ODP) engages individual customers and completes a transaction or process the customer started with you. For example, when customers purchase, they trust that you will charge them and deliver the product correctly.
Welcome series
A welcome series campaign in Optimizely Data Platform (ODP) targets customers high in the purchase funnel to keep them engaged and encourage them to repurchase. When a customer shows interest by providing personal information, you can continue the conversation and establish quality standards for future communications.
Birthday campaign
A birthday campaign in Optimizely Data Platform (ODP) engages customers throughout the purchase funnel. The campaign celebrates the customer's special occasion, encourages conversion, and fosters their relationship with your brand.
Subscriber collection campaign
Customers provide email addresses before purchase to learn about your brand and launch of new products or to request a discount. Capturing their email addresses in Optimizely Data Platform (ODP) can help you create subscriber collection modals to drive retention and increase customer engagement.
Create an SMS confirmation
When your customers opt in, send confirmation messages through SMS in Optimizely Data Platform (ODP) to let your customers know the frequency of your communication, message rates, and opt-out instructions. Go to Data Setup > Filters > Create New Filter .
Keyword-triggered SMS campaigns
Optimizely Data Platform (ODP) lets you create automated SMS campaigns triggered by keywords in text messages your customers send you. You can use keyword-triggered SMS campaigns to automate your responses (like support requests) or help your customers opt in to lists (like hobbies, interests, or concerns).
Update customers’ SMS consent status using the Zaius Channel
If you let your customers opt in to your SMS campaigns by texting you a keyword in Optimizely Data Platform (ODP), you must have a transactional campaign running in the background to ensure the opt-in status remains updated. Configure a filter for incoming text messages that contain the keyword GO .