Subscription recipes with ReCharge
Note
Email and SMS channels are legacy features and not offered to new customers.
If you integrated ReCharge with Optimizely Data Platform (ODP), you can use ReCharge campaign recipes to enhance customer engagement by delivering highly personalized and useful campaigns based on ReCharge subscription data.
Configuration and recommendations
To configure campaigns using the ReCharge subscription, complete the following:
- Go to Data Setup > App Directory and install ReCharge.
- Go to Activations > Overview > Create New Campaign > Behavioral and select a ReCharge campaign recipe (ReCharge Checkout Abandonment, Subscription Winback, and Upcoming Subscription).
- Click a touchpoint and edit the Subject, Preheader, and Container.
- Enable other channels like SMS and MMS to create omnichannel campaigns.
Choose your recipes
ReCharge Checkout Abandonment
This recipe engages customers at the bottom of the purchase funnel to bring them back into the purchasing cycle and convert them into subscribers. To use the ReCharge Checkout Abandonment recipe:
- Go to Activations > Overview > Create New Campaign > Behavioral and select ReCharge Checkout Abandonment from the recipe list. The recipe targets customers who have not completed a subscription checkout in the past seven days.
- Click the touchpoint and edit the Subject, Preheader, and Container. In the Container, the Go to My Cart link takes shoppers to their ReCharge cart with abandoned products, which the Dynamic Grid automatically populates with ReCharge subscription products.
Subscription Winback
This recipe aims to re-engage lapsed subscribers who do not actively subscribe to your brand. To use the Subscription Winback recipe:
- Go to Activations > Overview > Create New Campaign > Behavioral and select Subscription Winback from the recipe list. The campaign targets people who subscribed to your brand at least once but do not have an active subscription.
- Click the touchpoint and edit the Subject, Preheader, and Container. The email Liquid suggests the subscribed products in the content body. You can include discount offers to encourage your customers to resubscribe.
Upcoming Subscription
This recipe lets you send automated messages to your subscribers, informing them of an upcoming and recurring order. To use the Upcoming Subscription recipe:
- Go to Activations > Overview > Create New Campaign > Behavioral and select Upcoming Subscription from the recipe list. The campaign targets customers with upcoming subscriptions in the next 30 days.
Note
The Upcoming Subscription Charge filter in Data Setup > Filters determines this 30-day window. You can adjust this to specify the number of days in advance you want to message your subscribers.
- Click the touchpoint and edit the Subject, Preheader, and Container. The email contains the Liquid for the subscription product, the date on which the customers are charged, and the price. The Dynamic Grid displays the name and image of their subscription product.
- The Footer includes a link for subscribers to their subscriptions. Before launching your campaign, ensure the link directs subscribers to the intended destination.
