Customer appreciation & offer
Note
The terms audiences and segments are interchangeable. Optimizely has updated all segments to audiences on the Audiences page and is updating the UI on other pages. See Understand audiences to get information on audiences.
Use an appreciation campaign in Optimizely Data Platform (ODP) to maintain shopper engagement between purchases.
The Customer Appreciation & Offer recipe includes two email touchpoints and targets customers who purchased from November 1 to December 31 during the holiday season.
Example
Consider that you ran your Black Friday and Cyber Monday campaigns successfully. You want to thank your customers for supporting your brand and encourage them to purchase during the off-season.
Configure the campaign
Note
Email and SMS channels are legacy features and not offered to new customers.
- Go to Activations > Overview > Create New Campaign > One-Time.
- Select Customer Appreciation & Offer from the recipe collection.
- Expand Enrollment and choose whether to use the default Holiday Shoppers audience, a different audience, or a different audience definition.
- Customize the first touchpoint. Update the content with your brand's name, add your coupon code and offer details, and edit the subject line.
- Schedule your next touchpoint by editing the Delay and Send Time.
- Customize the touchpoint. Update the content with your brand's name, discount code, and offers.
- Click Preview to preview the touchpoints.
- Click Go Live when ready to send the campaign.
Enhance the campaign
- Use multiple channels like SMS or MMS.
- Narrow down your target audience's definition to send discount offers sparingly using the following definitions:
- Exclude loyal customers.
- Exclude customers who never used coupons to purchase (discount usage = never).
- Include only first-time shoppers.