Search engine optimization user interfaces
Optimizely Configured Commerce lets you manage the search engine optimization (SEO) of your website, including managing the indexing of site pages, choosing which pages to show in the search engine, and choosing which pages to hide. This helps you to manage and implement your business strategy more effectively.
Structured data is important as search moves toward AI-driven experiences, making your products easier to find. It helps search engines index your information and lets AI tools (like language models, voice assistants, and agents) understand and share your content.
Configured Commerce also supports Schema.org tagging, letting you embed structured data on your web pages for better discoverability by users, and Google uses it to provide free shopping listings.
Manage SEO settings
In the Admin Console, you can manage SEO settings on the Websites > SEO page and the Administration > Settings > Site Configurations page:
- Websites > SEO page – Edit the desired website and click SEO. Lets you select specific pages to make visible to search engines. Also lets you enable structured data.
- Administration > Settings > Site Configurations page – You can configure the SEO settings as global defaults or select a specific website. Does not list specific pages to display to search crawlers; only lets you include or exclude all product pages from search crawlers. Also lets you enable structured data.
You can select which pages to display for search crawlers or deliver to the search engine with a sitemap. There are also additional SEO settings you can adjust, such as hiding all product pages from a search crawler, using canonical links for product pages in the sitemap, enabling product structured data for the product details page, and more.
When you update an SEO setting in one location (like the Websites page), it reflects in the other location (the Site Configurations page).
Note
Upon sitemap creation, Optimizely immediately makes the sitemap available to search engines, such as Google and Bing, using robots.txt and provides the IndexNow API key setting to make available through the IndexNow API (leveraged by Bing).
Structured data
Optimizely Configured Commerce provides a few types of structured data by default. When you enable the structured data in the Administration > Settings > Site Configurations page in the Admin Console, Optimizely generates and embeds the structured data on your site for you.
Product structured data
Enable Product Structured Data to pull product information from Product Details, generate schema markup for it, and add the JSON-LD format text to the head of the Spire product detail page. Work with your partner to ensure your data meets Google requirements for quote-required products.
- Name
- Product ID
- URL
- Description
- SKU
- Manufacturer number
- Brand
- Image
- Category
- Offers (see information below)
- Availability level
- Pricing and currency
- Canonical URL
Note
Enable real-time pricing and inventory to ensure Google displays your products in search results. This lets the system automatically generate essential product data, like pricing, which Google uses in their Product Snippet and Merchant Listings. If you have any custom features on your site, collaborate with your partner to adjust the structured data accordingly.
While Configured Commerce provides the necessary data for Google listings when real-time pricing is enabled, if you choose not to use this feature, you must customize the data based on your specific needs and how you want the product information to be presented. Without the Offer data from real-time pricing, you must add review or aggregateRating information to meet Google's requirements. Configured Commerce does not include these fields by default, so work with your partner to enhance your site's data.
Breadcrumb structured data
Enable Breadcrumb Structured Data – Pulls the following breadcrumb information for each catalog page, generates schema markup for it, and adds the JSON-LD format text to the head of the Spire catalog pages.
Note
This is shown on list pages only.
- Position
- Name
- Item URL
Sitelinks search box structured data
Enable Sitelinks Search Box Structured Data to pull the following sitelinks search box information from Administration > Settings > Search, generate schema markup for it, and add the JSON-LD format text to the head of the Spire home page.
- Website URL
- Action (search)
- Target URL (URL template)
- Query input
Organization structured data
Enable Organization Structured Data to pull the following company information from Website Details, generate schema markup for it, and add the JSON-LD format text to the head of the Spire home page.
- Name
- Company description
- Address
- Logo
- URL
- Phone
- Social accounts
Adjust sitemap in CMS
You can add or remove website pages from the sitemap within Configured Commerce's Content Management System (CMS) using the in-context editing field.
Note
Selecting or deselecting the page in the CMS also affects the associated setting in the Admin Console.
- Click View Website in the Admin Console.
- Toggle the Content Editor on and select the desired website.
- Select the page you want to edit.
- Click Hide from Search Engine to remove this page from the sitemap.
- Click Save to finalize page edits.