Page variants and A/B testing
2 Articles
Manage multiple page variants
13 min
Updated14 Sep 2026
Use Page Variants to create variations of a website page, and assign each variant a set of rules to determine when it displays on the website. Page variants can be used in conjunction with personas and contextual content to deliver a tailored user experience to website visitors.
Read more
A/B testing in Classic CMS
9 min
Updated14 Sep 2026
A/B testing evaluates multiple variations of a page to see which performs better at goals like increasing revenue or decreasing bounce rate. ISC ContentAdmin, ISC Implementer, and ISC FrontEndDev users can modify A/B test variants and view experiment results.
Read more