Google Analytics
Install Google Analytics 4
As a Optimizely Configured Commerce user, you can install Google Analytics 4 or a Google Tag Manager container on your various websites and domains. Follow the steps below to install Google Analytics 4.
Install Google Tag Manager
As an Optimizely Configured Commerce user, you can install Google Analytics 4 or a Google Tag Manager container on your various websites and domains. Follow the steps below to implement Google Tag Manager.
Google Analytics vs. Google Tag Manager implementation
Optimizely Configured Commerce business users have the option to install Google Analytics 4 or a Google Tag Manager container on their various websites and domains using three simple settings. The advantages, disadvantages, and considerations for each are discussed below.
Turn off Google Analytics
By default, Optimizely Configured Commerce uses software tools to collect information about usage of this platform, such as Google Analytics. Information such as how often users visit this site, the specific features they use, anonymous user IP addresses, user hostnames, Configured Commerce version and user IDs are collected (the "Usage Data").