Certona

Certona manages and provides relevant, individualized content and experiences in real time.

Certona works by embedding tags within your webpage to collect data and events that influence the recommendations for personalized content. These tags are JavaScript elements that can be applied to some or all of your webpages. The Hosted Tag is comprised of a unique identifier provided by Certona and the domain name that is used by your website.

Certona is an advanced feature that requires extra planning to implement. Optimizely has a relationship with Certona to assist with using this functionality. Work with your implementation partner if you wish to use Certona in your implementation of Configured Commerce.