Implement Google Analytics 4 for new clients
Implementation of B2B Analytics with Google Analytics 4
Google Analytics implementation requires a testing process. Optimizely recommends implementing Google Analytics on your Sandbox site first and verifying accurate event tracking before recreating the tracking on your Production site.
Set up Google Analytics for your website
You must complete four steps to set up Google Analytics 4 (GA4) Log in to your Google Analytics account Create a new property (per site, per environment) Create a web data stream for the property Add custom definitions to the property Implementation of Google Analytics requires a testing process. Optimizely recommends that you implement Google Analytics on your Sandbox site first and verify accurate tracking of user events before recreating the tracking on your Production site.
Set up Google Tag Manager with GA4
Follow these steps to add Google Tag Manager to your Google Analytics 4 Web Property Sign in to your Tag Manager account and create a new container for GA4 https //tagmanager. google.
Install snippet in the Admin Console
To start tracking by Google Analytics (GA4) and Tag Manager (GTM), you must install the Google Tag Manager snippet on your Configured Commerce site via the Admin Console. The Google Tag Manager snippet is linked to Google Analytics and provides tracking for both GA4 and GTM.
Go-live checklist
You must complete the go live checklist to start the provisioning and QA process after you have set the Production Google Analytics and Tag Manager environments. This checklist gives Optimizely access to view your Google Analytics data and sends provisioning details to the Optimizely team.