Get started with B2B Analytics
Product overview
B2B Analytics is a powerful tool for measuring and monitoring the success of your B2B ecommerce business. It provides a set of prescriptive dashboards that allow you to take a deeper look into the orders and usage of your site and compiles data from three sources your Configured Commerce site, Google Analytics (with Google Tag Manager), and your ERP.
Partner guide
This article is for Optimizely Implementation Partners to reference when setting up customers to use Optimizely B2B Analytics. In most cases, implementation of B2B Analytics does not require partner support.
Core features
All dashboards of Optimizely B2B Analytics share a set of core features that make investigating and understanding your data easier customer and product groups and scheduling report delivery by email. Several of the dashboards within B2B Analytics offer the ability to view and/or filter the data by customer and product groups.
FAQ for customer and product groups
Several dashboards within B2B Analytics offer the ability to view and/or filter the data by customer and product attributes, called customer and product groups. Customer and product groups are set by you in your instance.
Configuration considerations
Optimizely B2B Analytics has several configuration options that manage how data appears in each dashboard and look. Review these options to ensure you are providing the best data to you and your users.