Manage hypotheses

You accomplish work through hypotheses in Collaboration. Each hypothesis moves through a workflow from creation to completion.

Click + and select Hypothesis from the drop-down list.

You can add details, including Titles, Campaign, Start Date, Due Date, Workflow, and Fields. Learn more about fieldsfields. You can apply the hypothesis to the most appropriate campaign and select from a drop-down list of workflows. Click Create to create the hypothesis.

The new hypothesis page displays and has the following tabs:

You can create hypotheses from each campaign, and Collaboration helps reduce the time it takes to set up hypotheses and ensure they are consistently tagged. On the Activities tab of a campaign, select Add > Hypothesis.

Enter the hypothesis title, select a workflow for the hypothesis, and define a due date.

The most recently created hypotheses are displayed at the top of the list in the Activities tab of the campaign. You can view, access, and manage content and non-content hypotheses your campaign depends on directly from this view. You can also get a visual display for the timing and due dates of campaign activity by using the visual and timeline calendars in the Plan view.

In the Plan view, the List view lets you create hypotheses and events to display upcoming activity dates.

To create a hypothesis in the List view, click + and select Hypothesis.

On the Brief tab, upload files or enter a hypothesis description to encourage collaborative brainstorming and ensure that creators have information (such as key objectives, audiences, and pillars) before they begin work. You can add a brief in several ways.

Variations let you add proposed experiment variations and collect feedback from your team.

To create a new variation, go to the Variations tab and click Add Variation. Add variation content from the following:

Some examples of content to add to the variations tab include:

The Experiment tab lets you link an experiment to your hypothesis. Alternatively, you can manually add your experiment start and end dates and a URL reference to where the experiment is configured.

Go to Experiment and click Link Experiment or Add Manual Experiment.

Fields and field values may automatically populate from the campaign or brief. If your hypothesis has a workflow, only the fields defined in that workflow display. You can go to the Fields tab and add new fields for the hypothesis by selecting Add Fields. You can click Create New to create a field and then add it.

For single-select fields, you can keep the values they inherit from the selected workflow or opt for the ones they inherit from the chosen campaign. For multi-select fields, the values are merged.

You can also set up mandatory fields for their tasks during the hypothesis creation or completion.

Workflows have forward and backward scheduling logic so that when a Hypothesis Start Date, Hypothesis Due Date, or Step Due Date is changed, you can update only that date or all subsequent dates by the same number of business days.

Forward and backward scheduling applies for Hypothesis Start and Hypothesis Due Date. You can set the hypothesis start date or hypothesis due date from the hypothesis window. Click the dates to change them to your preference. 

After you set the date, click Save.

If you activate Smart Durations for the workflow from the settings page, the due dates of subsequent steps and the hypothesis move backward or forward by the number of business days the previous step was delayed or completed earlier. For information, see Manage WorkflowsManage Workflows.

If the hypothesis has other dependent hypotheses, then smart durations trigger a window to select the date changes for the dependent hypotheses.

Select the option from the context menu (...) to Edit and Delete your comments on the hypothesis page.

Click Show Resolved to display the comments that are marked as Resolved.

In the new hypothesis view, you can add relevant users as a watcher or watch the hypothesis yourself. Use the eye icon on the hypothesis page's top right corner.

Click Manage Watchers, a drop-down list displays from which you can Start Watching, Stop Watching, or search and select another watcher.

When you try to add users as a watcher, but they do not have access to the hypothesis, you can provide them with Edit, View, or Comment access to that hypothesis.

Click x beside another user to remove them as a watcher.

You can view and update your notification settings by selecting the Notifications tab on your profile. To go to your profile, select your profile image in the upper right, then select your name. 

Each hypothesis has a History tab that provides a detailed activity log of work in the hypothesis to maintain end-to-end visibility, displaying who made what changes and why.

Actions captured within the History tab include:

To delete a hypothesis, select the context menu (...) and click Delete. Confirm your deletion.

Admins can restore a deleted hypothesis or hypothesis content, such as files, images, or URLs, from the recycle bin.

To restore a hypothesis or hypothesis content from the Recycle Bin:

When you restore a hypothesis' content, it displays as an update to the hypothesis' History tab in the hypothesis in which it was created.