2024 Optimizely Personalization release notes

2 min

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December

Revamped the Extensions feature – Extensions is now Experience Templates (beta), which lets you streamline campaign and experiment creation and reduce code duplication. You can use the pre-built templates provided by Optimizely to quickly create a campaign or experiment with little to no development or build your own. See Get started with experience templates for information.

Released the following UX delights for those with Optimizely Web Experimentation:

You can open the desktop app with Optimizely's updated logo from the web app and log in directly from the browser.

You can automatically upload custom code into a Web Experimentation project directly from your GitHub repository through an out-of-the-box GitHub Action integration.

Optimizely informs users in the UI if they have insufficient permissions to enable or edit an integration.

Optimizely informs users if they input an invalid character in the list attribute name in real time.

You can reference the snippet versions from the UI to help ensure you deploy the most updated snippet.

September

Released contextual banditscontextual bandits to beta for personalization campaigns. Contextual bandits help you deliver the most personalized variation to each user by dynamically re-allocating traffic based on the primary metric and user attributes. Contact your Customer Success Manager to learn more.