Run flag rules
Run A/B tests
If you are new to experimentation, you can get a lot done with a simple ON or OFF A/B test. This configuration has one flag with two variations One "flag on" variation.
Run flag deliveries (targeted delivery)
A targeted delivery is a type of rule for a flag that lets you Control who sees your flag. Gradually increase or roll out the flag to more users.
Run a multi-armed bandit optimization
A multi-armed bandit (MAB) optimization https //www. optimizely.
Analyze results
The reports page helps you interpret experiment metrics using Optimizely's Stats Engine https //www. optimizely.
QA and troubleshoot
Quality assurance (QA) testing is the last step in creating an experiment. A rigorous testing process ensures that your experiment looks and works the way you want.
Use mutual exclusion
In Optimizely Feature Experimentation, experiments can overlap—a single user may be exposed to multiple experiments at the same time. Mutually exclusive https //support.
Run Contextual Multi-Armed Bandit optimizations
Contextual Multi-Armed Bandits (CMABs) are a machine learning strategy that personalizes user experiences by dynamically selecting the best-performing variation based on user-specific attributes. Traditional multi-armed bandits https //docs.