Track events
Events: Track clicks, page views, and other visitor actions
Optimizely Web Experimentation Optimizely Personalization Optimizely Performance Edge Optimizely Feature Experimentation Optimizely Full Stack (Legacy) Events in Optimizely experiments and campaigns let you track visitors' actions, such as clicks, page views, form submissions, and purchases. For example, you might set up a click event to track clicks on a "Contact Sales" button on your homepage or application.
Cross-project events
Optimizely Web Experimentation Optimizely Feature Experimentation Optimizely Performance Edge Cross-project events help you track consistent, program-level events across multiple projects. Usually, an event exists only in the project where you create and track it.
Track offline events with the Optimizely Experimentation Event API
Optimizely Web Experimentation Optimizely Performance Edge Optimizely Personalization Optimizely Feature Experimentation Optimizely Full Stack (Legacy) Offline events are events that occur away from your web page or application. Although they occur offline, they are still important to send to Optimizely Experimentation and Optimizely Personalization.