Stage 5 – Analyze and take action on your results
2 Articles
Share your results with stakeholders
6 min
Updated25 Sep 2026
Optimizely Web Experimentation Optimizely Performance Edge Optimizely Personalization Optimizely Feature Experimentation Optimizely Full Stack (Legacy) Sharing results—what the team has learned and how it has made an impact—is crucial to the success of every optimization program. If you do not also share your data-driven insights widely, you limit the impact of your testing efforts.
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Implement wins on your production site
5 min
Updated25 Sep 2026
Optimizely Web Experimentation Optimizely Personalization Optimizely Performance Edge At the end of your testing cycle, decide which changes to implement permanently on your site. Work with a developer to integrate these changes permanently into your site's codebase.
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