Stage 1 – Implement Optimizely Experimentation and establish your experimentation program
Build a goal tree to improve metrics that matter with your optimization program
Optimizely Web Experimentation Optimizely Personalization Optimizely Performance Edge Optimizely Feature Experimentation Optimizely Full Stack (Legacy) When you build an optimization strategy for your company, align your program’s testing efforts to your company goals by creating a goal tree. Without a strategic guide, you risk building unfocused or inefficient tests that consume time and resources without producing results.
Guide your program with an experimentation charter
Optimizely Web Experimentation Optimizely Personalization Optimizely Performance Edge Optimizely Feature Experimentation Optimizely Full Stack (Legacy) When you have Optimizely Experimentation ready to start running experiments, consider how you can make the most effective use of the platform. If you immediately jump into testing, you may face the following Inefficient test planning and configuration.
Build an effective optimization team
Optimizely Web Experimentation Optimizely Personalization Optimizely Performance Edge Optimizely Feature Experimentation Optimizely Full Stack (Legacy) The best optimization teams have a mix of hard and soft skills needed to develop advanced roadmaps for testing and personalization. The right mix helps you build your program into a center of excellence a team that helps create a data-driven culture and affects business decisions at the broader company level.
Boost your program with an Optimizely solutions partner
Optimizely Web Experimentation Optimizely Personalization Optimizely Performance Edge Optimizely Feature Experimentation Optimizely Full Stack (Legacy) Optimizely Experimentation makes it easy to A/B test and personalize your website or mobile app. However, building an optimization program that increases your company's use of data can be challenging.