Introduction to Optimizely Experimentation
Optimizely Mark chat for Experimentation
Mark (Optimizely Agent Platform) is an agent orchestration platform that helps you work smarter in Experimentation. Use it to explore complex questions, get clear answers about the Optimizely platform, and find instructions with links to relevant articles.
Glossary of Optimizely terminology
Optimizely Web Experimentation Optimizely Personalization Optimizely Performance Edge Optimizely Feature Experimentation Optimizely Full Stack (Legacy) This glossary defines the terms and concepts found in Optimizely's Experimentation interface, articles, and Academy. See Learn marketing terminology https //www.
Difference between events and metrics
Optimizely Web Experimentation Optimizely Personalization Optimizely Performance Edge Optimizely Feature Experimentation Optimizely Full Stack (Legacy) Events and metrics in Optimizely Experimentation are necessary for experiment and campaign measurement, but they serve different purposes. Events track specific visitor behaviors, such as clicks, pageviews, form submissions, and purchases.