Ideate and hypothesize
Site redesigns: Test through the design process
Optimizely Web Experimentation Optimizely Performance Edge Optimizely Feature Experimentation Optimizely Full Stack (Legacy) Some optimization programs choose to test small site changes but pause the testing when working on a redesign to prevent testing content that will change. However, they can miss valuable opportunities to test, learn, and iterate.
Track macro and micro-conversion events
Optimizely Web Experimentation Optimizely Performance Edge Optimizely Feature Experimentation Optimizely Full Stack (Legacy) Good experiments have the right metrics to track impact. A conversion https //www.
Test tips for low-traffic sites
Optimizely Web Experimentation Optimizely Performance Edge Optimizely Feature Experimentation Optimizely Full Stack (Legacy) When traffic is a precious commodity, it makes sense to implement your A/B tests with as much forethought as possible. This article discusses getting the most from Optimizely Experimentation, even if your website or application receives relatively low visitor traffic or conversions.
Integrate Optimizely Feature Experimentation into the product development lifecycle
Optimizely Feature Experimentation Product teams often risk investing time, effort, and money into building features that customers do not use. A new feature may not deliver business value or meet the needs of customers.