Experimentation best practices
10 common experiments and how to build them
Optimizely Web Experimentation Optimizely Personalization Optimizely Performance Edge Optimizely Feature Experimentation Optimizely Full Stack (Legacy) When you start experimenting on your site, you may not know what to test first. You can use these common experiment examples to learn about setting up experiments and explore ideas for your own site.
Why you should not change a running experiment
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Target visitors with audience conditions
Optimizely Web Experimentation Optimizely Personalization Optimizely Performance Edge Optimizely Feature Experimentation Optimizely Full Stack (Legacy) An audience is a specific group of visitors who come to your site or application based on your specified conditions. For example, you may want your experiment to target visitors who have seen a specific AdWords campaign.
How long to run an experiment
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