2024 Optimizely Experimentation Analytics release notes

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Released event properties, which let you attach additional information to an event to all customers. See Custom eventsCustom events in Web Experimentation or event propertiesevent properties in Feature Experimentation.

Released event properties to open beta. See Custom eventsCustom events in Web Experimentation or event propertiesevent properties in Feature Experimentation.

Released event properties to beta. Event properties let you filter a created event in Optimizely’s UI based on additional information you have attached to it. When you send events, you can add information about the product or action performed to create a more specific metric when using the event in the experiment results. Contact your Customer Success Manager or sign up for the beta on Optimizely.com. See Custom eventsCustom events in Web Experimentation or event propertiesevent properties in Feature Experimentation.

Removed minor as a possible health status for Optimizely's automatic sample ratio mismatch detection. The SRM detection algorithm now reports Good experiment health if your experiment is not experiencing an SRM or critical imbalance experiment health if something is amiss with your experiment. See Imbalance detected: What to do if Optimizely's automatic SRM detection alerts you to an imbalance in your Stats Engine A/B test.

Released the ability to sign up for email notifications when Optimizely Experimentation detects a sample ratio mismatch in your running experiments. See Enable email notifications in Optimizely Experimentation.