Understand ODP
4 Articles
Optimizely Data Platform structure
2 min
Updated25 Sep 2026
At the core of ODP are Customers . Every customer has a record of Events that they have performed over time.
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Events
9 min
Updated25 Sep 2026
Events describe actions your customers perform or actions that result in an update to their customer record such as viewing your web page or visiting your store in New York. Events are composed using a two-tier connection including a type and action .
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Objects and fields
7 min
Updated25 Sep 2026
Data in Optimizely Data Platform (ODP) is stored in collections called objects (also known as a database table). Objects are composed of fields.
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