Customers
Customers are at the core of Optimizely Data Platform (ODP). ODP uses customer data to create user profiles, segmentation and reports. Aggregating customer data provides a more holistic view of your customers and lets you create distinct segments that target different sets of your customers.
Additionally, ODP lets you synchronize customer data with other products to enhance your marketing activities.
Customer data
Customer data are composed of fields that are typically grouped into attributes or identifiers. You can use the default fields ODP provides or create custom fields to store your external customer data. To send past customer data to ODP, see Import historical data.
Attributes
The following table shows the default attributes for customers (sorted alphabetically by field name):
Display name | Field name | Type | Description |
|---|---|---|---|
CCPA Opted-out | ccpa\_opted\_out | Boolean | California Consumer Privacy Act (CCPA) Opt-out status. |
City | city | Text | |
Country | country | Text | Country in [ISO-3166-1 format](https://en.wikipedia.org/wiki/ISO_3166-1_alpha-3) |
Customer Source | data\_source | Text | The source of the update for this record.\ For example, the ID of the app or the filename of the CSV. |
Customer Source: Details | data\_source\_details | Text | Additional details about the source. |
Customer Source: Instance | data\_source\_instance | Text | The unique namespace for the provided source.\ For example, a store name in Shopify or a company name in Zendesk. This allows multiple versions of the same app to be installed. |
Customer Source: Type | data\_source\_type | Text | The categorization of the source that updated this record. Examples include, csv, app, campaign, zaius, sdk, api. |
Customer Source: Version | data\_source\_version | Text | If the source of the update has an associated version, the version is included in this field. |
Birthday (Day) | dob\_day | Number | The numeric day of the month the customer was born.\ For example, 1-31. |
Birthday (Month) | dob\_month | Number | The numeric month the customer was born.\ For example, 1-12. |
Birthday (Year) | dob\_year | Number | The numeric year the customer was born.\ For example, 1980. |
First Name | first\_name | Text | |
Gender | gender | Text | Stored as M, F |
Image URL | image\_url | Text | URL of user profile image. |
Last Modified At | last\_modified\_at | Timestamp | |
Last Name | last\_name | Text | |
Time Zone (Last Seen) | last\_observed\_timezone | Text | |
Name | name | Text | |
State | state | Text | |
Street1 | street1 | Text | |
Street2 | street2 | Text | |
Time Zone | timezone | Text | Time zone in [IANA format](https://www.iana.org/time-zones).\ For example, America/New\_York. |
GDPR Opt-out Timpestamp | ts\_gdpr\_opted\_out | Timestamp | General Data Protection Regulation opt-out timestamp. |
ZIP code | zip | Text | |
📘 Note You may see more default attributes than are listed in the table. Integrations within ODP can create their own attributes and display them in the ODP application.