Campaign content
Design email content
Learn how to design mobile-friendly email content in Optimizely Data Platform (ODP) to get the highest clickthrough rates. You can preview the mobile version and send test emails to see the content on your phone.
Manage templates for campaigns
Optimizely Data Platform (ODP) lets you create and manage templates that you can use to send consistent and visually appealing campaigns across different channels. These templates simplify designing emails, landing pages, or other marketing collateral, ensuring brand consistency and saving time in campaign creation.
Manage SMS content
Optimizely Data Platform (ODP) lets you manage your SMS content to effectively engage your audience, ensuring messages are clear, concise, and aligned with your overall marketing strategy. You must have the App Directory enabled in your Optimizely account.
Create app push notifications
Use Optimizely Data Platform (ODP) to create and send app push notifications for iOS and Android devices. Push notifications can help provide real-time, personalized updates to enhance customer engagement and satisfaction.
Create web push notifications
Use Optimizely Data Platform (ODP) to create and send personalized web push notifications to your customers through their web browsers. Web push notifications do not require users to sign up with an email address, tracking cookie, or other personal data, simplifying sending notifications to interested subscribers.
Enable web push notifications
You can use Optimizely Data Platform (ODP) to push real-time messaging to your web and mobile customers, even if they are not active on your site. HTTPS – Use HTTPS in your website to let your customers subscribe to web push notifications.
Preview web content
Optimizely Data Platform (ODP) lets you preview and share your web content within the platform before it is live. Go to Activations > Overview .