Create web push notifications

8 min

Note

The terms audiences and segments are interchangeable. Optimizely has updated all segments to audiences on the Audiences page and is updating the UI on other pages. See Understand audiences to get information on audiences.

Use Optimizely Data Platform (ODP) to create and send personalized web push notifications to your customers through their web browsers. Web push notifications do not require users to sign up with an email address, tracking cookie, or other personal data, simplifying sending notifications to interested subscribers.

Enable the web push integration to create web push notifications in ODP.

Collect web push subscribers

Use web push notifications to communicate with your customers and collect opt-in events. The customer's consent determines your reachable audience. When enabled, an opt-in prompt displays to site visitors.

Note

Web push opt-in prompts and notifications are unavailable on Google Chrome on iOS.

Confirm opt-in events

Customer opt-ins send an event to ODP, confirming the customer's web push subscription and providing analytics and web push values. To view an example event, complete the following:

Go to Settings > Event Inspector.

Click Start Inspector. The inspector records your API calls for up to 15 minutes.

Click Refresh to see the results.

Click Deactivate Inspector to end the inspector's event collection after refreshing the page and loading the desired timeframe of events.

Look for the following values in the JSON-formatted event:

Event Type = push

Action = add_push_token

User Agent Information (UA)

Use web push token value

Go to Customers > Profiles.

Search for your customer by name, ODP ID, or identifier, or click Customer Profiles > Show All.

Click Customer Details to view the web push token.

Click Event History to view all web push events.

If you know a customer's app push token value, you can reach them. This can help you create an audience based on push token attributes to target app push customers or create a campaign that only uses app push messages. When a customer opts out of the app push channel, ODP removes the token from their customer profile and captures a Remove Token event.

Create a web push campaign

After customers opt in to receive web push notifications, you can include the channel in your campaign touchpoints.

Review app push audience

Go to Activations > Overview.

Click Create New Campaign and select a One-Time or Behavioral campaign.

Choose or create a standard audience to include the customers who have opted in for app push notifications.

View the reachable audience beside the web push icon.

Create web push touchpoint

To create a web push touchpoint after determining your campaign audience, complete the following:

Go to Activations > Overview > Create New Campaign.

Select or create a One-Time or Behavioral campaign.

Select an audience with app push notifications opt-ins.

Configure the Enrollment Rules.

Edit the campaign touchpoint and select the App Push channel. To add additional channels to an existing touchpoint, see Create an omnichannel campaign.

Go to Push Delivery > Deliver Push To and select the app display name. ODP selects Chrome as the default browser. You can keep the settings or select between Chrome, Edge, Firefox, and Safari.

Design the web push notification content.

(Optional) Expand +Web Options to define additional settings. Chrome's additional options let you customize the web push notification and override default settings determined during the web push integration configuration.

Icon URL – The image that displays the message inline. This value overrides the image set during the web push integration configuration, such as the brand's logo.

Image URL – The image that displays under the message.

Click URL – The destination following a click of the message's content.

Automatically add UTM parameters – The parameters used to track interactions with the message. If disabled, you need to manually enter the parameters in the Click URL to ensure the same level of tracking.

Require Interaction – The option to dismiss the message manually. If not selected, the system dismisses notifications on a customer's desktop after approximately 20 seconds.

Preview, test, and activate your touchpoint

Preview and test your touchpoint. Preview lets you see the touchpoint on-screen, while Test lets you send a test notification through the touchpoint channel.

Select the campaign's name from the breadcrumb trail, then click Save.

Click Go Live to activate the campaign.

Review performance

Review the performance metrics associated with an app push touchpoint.

Go to Activations > Overview.

Select the campaign you want to review.

Click the eye icon to expand the performance metrics page for the touchpoint with the app push. For information, see Campaign metrics.