Measure performance for an individual campaign
Note
Email and SMS channels are legacy features and not offered to new customers.
Understand the performance of a campaign in Optimizely Data Platform (ODP) to make data-driven decisions and boost customer engagement for future campaigns.
Measure campaign touchpoints
You can view the campaign metrics for each touchpoint inside a campaign.
- Go to Activations > Overview.
- Select the campaign you want to analyze.
- Click a touchpoint to view touchpoint summary reports.
Single touchpoint
If a newsletter campaign has a single email touchpoint, the metrics for the touchpoint displayed in the campaign card are the campaign metrics. For example, 100 sends from one touchpoint means 100 sends from the entire campaign.
Multi-touchpoint
If a cart abandonment campaign has two email touchpoints, the metrics for each touchpoint are calculated separately. The campaign-level metrics are an aggregate of the two touchpoints. In the following example:
- If 10 customers receive the first touchpoint and five customers open the email, the touchpoint has a 50% open rate.
- If five customers receive the second touchpoint and one customer opens the email, the touchpoint has a 20% open rate.
- Aggregating the data from both touchpoints equals 15 total sends and six total opens, resulting in a 40% campaign open rate.
In-between metrics
If there are multiple touchpoints, some customers might be between touchpoints. Click the customer icon between any two touchpoints to view the following customer statuses:
- Waiting – Received the previous touchpoint but still waiting to receive the next touchpoint.
- Exited – Exited the campaign series by matching the exit criteria.
- Timed Out – Not reachable after waiting for the amount of time set in the unreachable exit criteria.
- Reprioritized – Removed from the campaign because they qualified for and started receiving a higher priority campaign.
Note
These metrics only display for campaigns within a prioritized campaign group.