Add campaign series exits

You can use a series of messages to push customers toward a specific goal, like a purchase, sign-up, or re-engagement. You should stop sending messages when the customer meets the goal, especially if there are more substantial rewards.

An exit removes customers from a campaign when they are no longer reachable (such as unsubscribed), no longer meet the campaign criteria, or have reached a specific exit goal. These goals can be anything that you define with a filter.

You can only add an exit when you have multiple touchpoints. If you want to measure the performance of a single touchpoint campaign against a specific goal, customize your attribution settings instead.