Email settings
Gmail and Yahoo email sender requirements
In February 2024, Gmail and Yahoo introduced new email sender requirements to enhance deliverability scores and safeguard customers from spam. See Google's documentation https //support.
Link branding for email campaigns
Link branding lets you show your own domain rather than the default SendGrid domain when a customer hovers their cursor over your click-tracking links. It is automatically enabled in your account.
Get ready to send emails
Learn the configuration steps required to send emails through Optimizely Data Platform (ODP) to enhance your brand's email deliverability and ensure optimal campaign performance. Your marketing team and the DNS admin need to ensure the following steps before sending emails Confirm your sending domain – Learn how to confirm, change, and add a sending email domain.
Confirm your sending domain
Learn how to confirm, change, and add a sending email domain in Optimizely Data Platform (ODP). When ODP creates your account, it provides a default domain, email.
Authenticate your sending domain
You must add specific DNS records to authenticate your sending domain when configuring it in Optimizely Data Platform (ODP) to send emails under your domain name and enhance email deliverability. Go to Settings > Email Settings > Domains & IPs .
Create your sender profile
You can create sender profiles in Optimizely Data Platform (ODP) to ensure your from , reply to, and other domain information is configured correctly for optimal email deliverability. Go to Settings > Email Settings > Sender Profiles .
Design your preference center
Configure your preference center in Optimizely Data Platform (ODP) to collect your customers' contact preferences through web campaigns. You can have multiple preference centers, but companies usually have one primary center.
Configure custom preference center domain
To personalize your branding further, you can configure a custom domain in Optimizely Data Platform (ODP). You must have the option to update your domain's DNS records.
Update a customer using preference centers
Use preference centers in Optimizely Data Platform (ODP) to gather user information to personalize your campaigns and increase customer engagement. The preference center window displays default elements, such as an Image , a Header , a Text Box , a Checkbox , and a Submit Button .
Reachability and email status
A customer's email status determines their reachability. The Last Seen Email Status attribute has the following values Reachable (0) – A reachable email address.
Understand IP warming
Optimizely Data Platform (ODP) accounts use dedicated IP addresses to send email campaigns. Learn about IP warming in ODP to ensure your customers receive these campaigns properly.