Insight
Overview of the insight dashboard
The Insight Dashboard in Optimizely Content Recommendations provides data and performance metrics to evaluate how your website visitors consume your content. With these insights, you can refine your content strategy and deliver more personalized recommendations to your customers, increasing engagement and driving conversion rates.
Understand topic performance
The Topic Performance graph in the Insights section of Optimizely Content Recommendations displays a graph of Volume versus Uniques . Volume is the number of content items that contain a topic.
Understand content utilization
The Content Utilization chart in the Insight section of Optimizely Content Recommendations displays a graphical representation of your topic performance https //support. optimizely.
View profiles
In the Insight section of Optimizely Content Recommendations, you can view the profiles of your unique visitors and find their conversions, interest profiles, and interactions with your recommendations. This can help you tailor your content strategy to better align with visitor interests, enhance engagement, and drive higher conversion rates.
Create and understand goals
In Optimizely Content Recommendations, a Goals are a set of behaviors you want site visitors to perform, such as filling out a form, requesting a demo, downloading a resource, or viewing three pages of your company's website. These actions are tracked as conversions.