---
title: New A/B Results page overview
slug: web-experimentation/docs/new-ab-results-page-overview
docTags: 
createdAt: 2026-07-20T15:44:22.208Z
---

The new A/B Results page incorporates advanced statistical features (like [CUPED](docId\:XGaqMc2-oZfQBf5GHk2lS), advanced [outlier management](docId\:rG8F2OoqPNrPFmu3b8He3), [Frequentist fixed horizon](docId\:L08Xi7fKTSYjVxzNAXY3I), and [Bayesian stats engines](docId\:AFuoBBwZn_1m5uHyEcxvl)) and in-depth data explorations with an ability to annotate and save the explorations.

:::hint{type="info"}
The new A/B Results page is available for Optimizely Web Experimentation and Optimizely Feature Experimentation using [Opti ID](https://episerver.zendesk.com/hc/en-us/articles/32694161850381). It is only available for **manual A/B experiments**. Stats Accelerator experiments and multivariate tests are not supported.
:::

## Summary and Explore

The results page has two tabs, each with a different goal:

- **Summary tab** – Get a quick read of your experiment and make a decision. It shows experiment details, your metrics, statistical calculations, and over-time graphs. See [New A/B Results page Summary tab](docId\:OLxX36wCDeVYvDsEre8UG).
- **Explore tab** – Dig deeper into your data, build segmented views, and create a reporting dashboard you can share with your team. See [New A/B Results page Explore tab](docId\:g3etWf05MONi3Ts9eOMVq).

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/g4pZi0JPlwItyIXdLSbah_web-experimentation-ruleset-rule-results-menu-with-new-real-time-results-option.png)

## Stats engines

The new A/B Results page supports three statistical approaches. You choose which one to use during experiment setup, and the results page calculates and displays results using that engine.

- [Frequentist (fixed horizon)](docId\:L08Xi7fKTSYjVxzNAXY3I) – Full statistical analysis is performed only once all required visitor data is collected. You commit to a fixed experiment duration up front, defined by a target sample size or number of days.
- [Sequential](docId\:sF8u1ST65p2LijPMqQ5eQ) – Results are updated as the new data is coming in and users can peek at the results. Flexible experiment duration lets you stop the experiment early or let it run longer.
- [Bayesian](docId\:AFuoBBwZn_1m5uHyEcxvl) – Offers flexible experiment duration and a different approach to results interpretation, letting you directly compare the probability of the variations being better than the baseline.

## Access experiment results

Open the new results page from two places in each product.

### Web Experimentation

- **From experiment list** – Go to **Optimizations** > **Overview** > **Results** > **Real-time Results (New Version)**.

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/kg_m7Z10madOF7MdyddcY_web-experimentation-data-generation-tool-view-results-menu-with-new-real-time-results-option.png)

- **From experiment setup** – Select your experiment and click **View Results > Real-time Results (New Version)** or click the **Results** icon.

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/RhYI2hGcFkQnvoXt4cg5z_web-experimentation-flags-flags-list-results-menu-with-new-real-time-results-option.png)

### Feature Experimentation

- **From flags list** – Go to **Flags** > **All Flags** > **Results** > **Real-time Results (New Version)**.

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/mqeY_kRGcMzXoNpD8aSHH_web-experimentation-data-generation-tool-test-new-a-b-results-page-switch-to-classic-view-button.png)

- **From flag setup** – Go to **Flags** and select your flag. Select the environment. Click **Results** > **Real-time Results (New Version)**.

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/npjmskfWoGsCyyiVCDnuL_web-experimentation-optimizations-optimizations-results-menu-with-new-real-time-results-option.png)

- **From reports page** – Go to **Reports** > **Results** > **Real-time Results (New Version)**.

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/NyqrFZI9T1tyJXqDXwFPo_web-experimentation-data-generation-tool-test-new-a-b-results-page-summary-tab.png)

## Results page controls

The following controls are available:

- **Status** – Shows the experiment status and lets you change it to **Running**, **Pause**, **Conclude**, or **Archive**. See [Manage experiments and campaigns in Web Experimentation](docId\:qzbXoE8XeYomBkiN552e2) or [Flag statuses in Feature Experimentation](docId\:PgBbEDvcVMNNMbYE8Fke-).
- **Summarize** – Generates a Mark summary of the results on the page. See [Summarize results](docId\:kgXKG7SBqviw06Wjq5aEW).
- **Run** – Recalculates the results after a query change (for example, toggling CUPED or editing a metric). A banner prompts you to click **Run** or press `Ctrl+Enter` (`Cmd+Enter` on Mac).
- **Save** – Saves your changes.
- **Share** – Creates a public link so people outside your organization can view the results.
- **Switch to classic view** – Switch to the [classic experience of the results page](docId\:mrUblIuNVOZc1dvjWdsbw).

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/fgdWKqW14lQlxJU1bvlLs_web-experimentation-reports-reports-list-results-menu-with-new-real-time-results-option.png)

## Share results with a public link

Share experiment results with stakeholders outside your organization through a public link. Recipients view the **Summary** and **Explore** tabs in read-only mode, without signing in or holding an Optimizely account.

To create the link, click **Share public link** and turn on **Enable Public Link**. You can copy the link and share it with anyone.

Add a password or an expiration date to limit who sees the results and for how long. You can regenerate the link if needed. For information, see [Share experiment results with a public link](docId\:DZOEODqc39w9fBRfCvCq-).