---
title: Enable an integration
slug: web-experimentation/docs/integrations
docTags: 
createdAt: 2026-07-23T11:40:25.851Z
---

:::hint{type="info"}
These are third-party integrations and not Optimizely subprocessors. See Optimizely's [Third-Party Add-Ons & Platform Integration Terms](https://www.optimizely.com/legal/third-party-add-ons-platform-integration-terms/).
:::

Optimizely Web Experimentation integrates with more than [30 Technology Partners](docId:3ts1rZs3OhqKEhBIvZ1bg), including analytics solutions, data management platforms, content management systems, ecommerce platforms, conversion tracking solutions, and more. Many of these applications (*apps*, sometimes called *add-ons* or *integrations*) are built entirely using public Optimizely APIs. This documentation provides common use cases for integrating with Web Experimentation and all the developer resources you need to build an integration.

To build a custom app, go to [App types](docId\:rhOEB3HlB7JPTvqGvxCS0) to understand the different ways of integrating with Web Experimentation.

If you are a prospective Technology Partner interested in building an integration with Optimizely, read the [Technology partners](docId:3ts1rZs3OhqKEhBIvZ1bg) section to learn the required steps to build, approve, and launch your app.

If you have questions about building apps, you can [submit a ticket to the developer support team](https://optimizely.com/support).

## Enable an integration in Optimizely

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/wrue3rXC-HboY61xFcocs_777c661-image.png)

To enable an app (integration) in Optimizely

1. Go to **Settings > Integrations**. 
2. Select your desired integration.
3. Toggle the integration to **On**.
4. Click **Accept** on the **Turn on Integration** window.
5. (Optional) Select **Enable the integration by default for all new experiments**.

:::hint{type="info"}
**📘 Note**
This option is not available for all integrations, as some integrations require additional configuration steps for each experiment.
:::

6. Click **Save**.