---
title: Integrate Tealium AudienceStream
slug: web-experimentation/docs/configure-tealium-audiencestream
docTags: 
createdAt: 2026-07-23T11:40:25.532Z
---

:::hint{type="info"}
This is a third-party integration and is not an Optimizely subprocessor. See Optimizely's [Third-Party Add-Ons & Platform Integration Terms](https://www.optimizely.com/legal/third-party-add-ons-platform-integration-terms/).
:::

Tealium AudienceStream lets you discover audiences, enrich visitor profiles, and stitch together customer interactions across digital touchpoints. You can use the audiences from AudienceStream to build targeted experiments in Optimizely Web Experimentation.

## Option 1: Enable Tealium AudienceStream in Web Experimentation

1. Go to **Settings > Integrations**.
2. Select **Tealium AudienceStream** and toggle the integration to **On**.
3. Click **Accept**.
4. Enter your Tealium Account ID. [Log in to Tealium](https://my.tealiumiq.com) and look for your **account ID** in the account drop-down list.

:::hint{type="info"}
**⚠️ Important**
The Tealium IQ utag must be installed on the page for this integration.
:::

Within Tealium IQ, ensure that the **Tealium Collect** tag has the correct settings.

- **Server** – Contact your Tealium account manager for your Tealium Collect server location.
- **Data enrichment** – Frequent.

Turning this integration on lets Optimizely access the audiences defined in your Tealium account.

### Add a Tealium audience as a Web Experimentation audience condition

1. Go to **Audiences > Create New Audience**.
2. Enter a name for the new audience.
3. Click **Tealium AudienceStream**.
4. Drag and drop a condition to the space in **Audience Conditions** and complete the open fields.

You can now begin using this audience to target your experiments.

## Option 2: Connect your Web Experimentation account with AudienceStream

You can also configure AudienceStream for Web Experimentation. You must have the [latest version of Tealium Tools](https://chrome.google.com/webstore/detail/tealium-tools/gidnphnamcemailggkemcgclnjeeokaa?hl=en-US) and a Google Chrome extension to complement your Tealium implementation, including the Optimizely Helper.

### Create an audience

1. Create an experiment or choose an existing experiment.
2. Select **Audiences**.
3. Select the **AudienceStream audience** you want to target.
4. Click **Save**.

After you install Tealium Tools, you need an API token and Project ID from Web Experimentation. Learn how to retrieve an [API token](docId\:XSgXj6g04fNx7I_BHmU-s). Create an API token and copy it to your clipboard.

### Add your API token to Tealium

1. Open Tealium Tools and select the Optimizely Helper.
2. Paste the API token into the **Token** field.

### Add your Project ID to Tealium

1. [Find your Project ID](docId\:uu6zmA5Bkeqsq84hqUmL3) in Optimizely.
2. Go to the **Optimizely Helper** in Tealium and paste the **Optimizely Project ID** into the **Project ID** field.
3. Enter the **name** of your Tealium account and the **profile** you want to associate with this Optimizely project.
4. Click **Import Audience Data.** The Optimizely Helper now contains a list of your AudienceStream audiences and badges that you can map to new or existing audiences in Optimizely.
5. Select the audience or badge to add to Optimizely. You can select an existing Optimizely audience or create a new one.
6. Click **Save Audience**.

:::hint{type="info"}
**📘 Note**
If you want to create additional audience mappings, repeat steps 1 through 5.
:::

7. Click **Generate Code Snippet** in the Optimizely Helper when finished mapping. This provides the code to add to **utag.sync.js**.

### Create audience-based experiments

Your project's experiments now have the mapped AudienceStream audiences and are available for targeting. To select a new target audience, complete the following:

1. Create or edit an existing experiment and select **Audiences**.
2. Click **Add a Saved Audience** and **select** the desired AudienceStream audience to target.
3. Click **Save**.