---
title: Manage projects
slug: web-experimentation/docs/Ak73-manage-projects
docTags: 
createdAt: 2026-07-20T15:44:23.400Z
---

- Optimizely Web Experimentation
- Optimizely Personalization

Once you start using Optimizely Web Experimentation, you may have a growing number of experiments and campaigns to manage. Projects help you keep everything organized. You can add, remove, duplicate, and archive both projects and experiments.

Projects let you subdivide your Optimizely Web Experimentation account for different sections of a website, multiple sites, or different products.

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/RpL2ckWmBV__UT7VgqRcc-20260720-150022.png)

Each project has its own [Optimizely Web Experimentation snippet](docId\:jR-pX5bKreBi8ctWNBOko), set of experiments, and set of [collaborators](docId\:k85PWtJkIT0u2D-yW7_-I). 

:::hint{type="info"}
**Note**

If your account uses [custom snippets](docId\:a3nBqUV00EHS6YncVXkrD), you might see more than one snippet listed for your projects.
:::

## Create a project

:::hint{type="info"}
**Note**

You must be an Administrator or Project Owner to create a project.
:::

1. Select **Projects** in the left panel. 
2. Click **Create New Project**.

   ::Image[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/M_YMggqMdz6vkCSKeA-Oy-20260720-150022.png" size="100" alt="CreateWebProject.png" isUploading="false" showCaption="false"}
3. Click **Create Web Project**.

   ::Image[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/EsqHDSXpDUpMLZFvEmzm2-20260720-150022.png" size="100" alt="Web_ProjectName.png" isUploading="false" showCaption="false"}
4. Enter a **Name** (required) and **Description** if desired.
5. Click **Create Project**\*.\*

:::hint{type="info"}
**Note**

If you have separate development and production environments, see [Set up Optimizely Web Experimentation projects and run experiments](docId\:PPlxKwRbFRhfr2QsNIQTM) for more information.
:::

## Rename projects

1. Go to your project, and select **Settings**.
2. Select the **Advanced** tab.

   ::Image[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/HM0OeK_JG1U206Sw4I8t2-20260720-150022.png" size="100" alt="Web_RenameProject.png" isUploading="false" showCaption="false"}
3. Rename the project.
4. Scroll down and click **Save**.

## Archive and unarchive projects

### Archive

1. Go to **Projects** > **Manage Projects**.
2. Find the project in the list and click **More (...)** in the right column.
3. Click **Archive**.

### Unarchive

1. Go to **Projects** > **Manage Projects**.
2. Filter the list of projects to **Archived**.
3. Find the project in the list and click **More (...)** in the right column.
4. Click **Unarchive**.

## Delete projects

You cannot delete projects in Optimizely Web Experimentation. You can only [archive](docId\:pT9OPZKjArEKvmk__zj68) them.